What resonated with you the most about the reading? On page 139 the author writes "the problem in urban trends is that if you are not careful, you can allow the urban trend to eat you alive, because they want to move quickly." Speed seems to be even more of a factor in today's economy. What examples do you see in fashion or products in general where the urban culture had embraced it and moved on quickly? (i used pictures from the Adidas Superstar Icon campaign and the Puma Sp

From my own experiences, the phenomenon driving hip-hop culture has shifted significantly since the 80s and is now more mainstream than ever. Has much to do with the generation of white kids in the 80s that became so influenced and immersed in Hip Hop; those kids are now adults with their own kids, reflecting that culture back on their children. I say this all from my own experience being exposed to hip hop and black culture my whole life. I thank my dad, and I think other ki

On page 96, the author writes, " America was being given a how-to manual for how to walk, how to talk, what to wear, and how to be cool." What are your thoughts on this within the context of today? What platforms inform a similar sentiment with today's youth? I think this is still largely true by today's standards. Today, you can watch language spread across different groups as terminology becomes popular. Gay men and drag queens will pick up and use slang from black communit

On page 58, the author discusses the "A's of marketing authenticity and aspiration. Using Coke as a reference, what product, brand, or artist do you believe had similar challenges? Steve Stoute discusses authenticity and aspiration as the "A's" of marketing, using an anecdote about Coke and a branding situation that went poorly in the media and public reaction, prompting questions about Coke's authenticity. When I think of other brands or artists, two people come to mind. Tay

What resonated with you the most about the reading? On page 40, Stoute writes, " Sometimes you have to venture into the unknown, take the risk, and be different ." What artist in Hip Hop today would you say is taking risks and pushing the culture forward in a positive way? I think the artists who look like they are making the biggest moves are the ones who are just the only ones taking "risks"; they are just diverging from the norms of what's popular and really just paving th

What resonated with you the most about the reading? Visual art played such a significant role in hip-hop, and artists need to keep collaborating across different media. Revolutions are made through creativity From your perspective, what is Sylvia Robinson's impact on Hip Hop culture? She was basically the gatekeeper and brains of hip hop when you think about it. Without her business and mindset to represent artists, signing people, knowing that making physical records was the

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